For example, if you choose a .com domain name it might be worth getting the .net and .org ones if you can, or perhaps even getting plurals or other logical similar ones. I’m not going to get into it in much depth except to say that most people believe .com to be most powerful and that .net and .org are also good. The only cost is that .com is so ‘normal’ that many people make the assumption that yourblog’ will always be your address. People understand what your website is about before they even visit. You do not have to have a website to be successful at search engine marketing. SEO - hyphens are said to identify keywords to search engines more clearly (once again there is some debate over this). Hyphens? - Another eternal debate with domain names is over the value of hyphenated names. Adding hyphens to names definitely gives more options. I've never come across a serious domain name that has more than 30 characters. 43 characters! Oh, man! Rather, they are a valuable component in an array of variables which make an Internet business a success. The other reason is that if you are wanting to use AdSense as an income stream for your blog down the track, it has a problem of serving ads about blogging when the word ‘blog’ appears too prominently on a site.</i> The ‘Blog’ Word - One temptations for many bloggers is to use the word ‘blog’ in the name and URL of their blog. Also if you are starting a blog with a localized focus it is well worth considering a country code on your TLD as it will help you get indexed in local search engines (I get a lot of traffic on my .au domains from Google Australia). As a result the easier you can make your domain to remember and access the more chance you have of traffic to it from repeat readers. No one can find them easily. Web users are notoriously lazy and if your site is not easy to find then they might just quickly give up trying to find it. Spammers often buy up domain names and then abandon them later once they’ve used them up. If a big brand has already acquired your .com extension, then you will need the money to get it from them. Of course when I came to register this domain I tried to get the .com but it was unavailable so I decided that .net would serve my purposes (which it has). Once again this increases your chances of finding a domain with your keyword in it but could ‘cheapen’ the sound of your domain (a matter of personal opinion of course). Of course the above points are not hard and fast rules. Choosing an off-the-shelf name like this flips the branding process on its head, offering a potential shortcut for companies who have a brilliant idea, but are struggling to find that elusive great new name. Opinions of Others - Before you buy that domain you’ve been eyeing off - it might be worthwhile running it by one or two other trusted friends (who won’t run off and buy it themselves). A brandable name would have just one or two words so that customers can remember it, type it easily and recommend it easily to others. Put two or three related keywords together to try and create strong sounding names. If it helps, use these three formulas to get domain names. While several brands use three-words I like to recommend initial researching two-word choices. Ideally, align your company name to what you plan to use as a field and be harmonious everywhere. Whether you are looking for app names, cool company names, short domain names, technology company name or product name for your startup, brandsly can help! Thanks to the development of domain names, we won't need to be computer-like just to traverse the internet; we can now quickly identify entities as much as we can identify our neighbors and friends. SEARCH OUR CATALOG OF BRANDABLE DOMAIN NAMES NOW! The name isn't going to get any type-in traffic, but it is very search engine friendly; type the search term "In Re Visa Check/MasterMoney Antitrust Litigation" into MSN or Google and a link to the website can be found within the top 5 organic search results. The sender is "In Re Visa Check/MasterMoney Antitrust Litigation". Turns out that I am a member of a Class that has settled with MasterCard and Visa in a Class Action suit. The last time I filed a claim as a member of a Class in a case against Toshiba, I (eventually) received a check that was large enough to take care of my phone, cable and Internet bill for that month, and I still had plenty of cash left over for food shopping. Ha! It probably cost more than $2 for the postage and the paper that was used to send me the class action notification letter.

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